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Privacy Policy

Last updated: 2026-09-22

This privacy policy describes how Reboot AB, org.no 559292-9623, processes personal data when you visit our website, shop in our online store, contact us, or subscribe to our newsletter.

We value your personal privacy and process personal data in accordance with applicable data protection legislation, including the EU General Data Protection Regulation (GDPR).

1. Data Controller

Reboot Ltd

Organisation number: 559292-9623

Address: Vattugatan 3, 784 33, Borlänge

Email: info@skomakerireboot.se

Telephone: 0243-13921

Website: skomakerireboot.se

Reboot AB is the data controller for the processing of personal data described in this policy.

2. What personal data do we process?

Depending on how you use our website and our services, we may process the following information:

  • name
  • billing and delivery address
  • email address
  • telephone number
  • order and purchase information
  • information about products you have purchased or shown interest in
  • payment-related information
  • information that you provide when you contact us
  • IP address and technical information about your device
  • information on how you use our website, for example, which pages you visit, when this is permitted according to applicable regulations, and your cookie settings
  • information needed to manage your subscription to our newsletter.

We do not collect more personal data than is necessary for each purpose.

3. When you make a purchase

When you shop in our online store, we process personal data in order to:

  • register and manage your order
  • manage the payment
  • deliver your products
  • send order confirmation and information about your order
  • manage returns, complaints and other issues related to your purchase
  • fulfill our obligations under the law, for example, accounting legislation.

The legal basis is normally that the processing is necessary to fulfil the contract with you and that we can comply with legal obligations.

The data that is processed may include, among other things, name, address, email address, telephone number, order details, and payment-related information.

4. Payments

We use external payment providers to handle payments.

Klarna

We offer payment options through Klarna. When you choose a payment option provided by Klarna, certain personal and order details may be shared with Klarna so that they can provide the payment service, carry out necessary checks, and manage the payment.

Klarna processes personal data in accordance with its own terms and privacy policy.

Stripe

We use Stripe for certain payments and payment-related services. When you choose a payment option managed by Stripe, personal and order information may be processed by Stripe to carry out and administer the payment as well as to prevent fraud.

Stripe processes personal data in accordance with its own terms and its own privacy policy.

5. Delivery and Shipping

In order to deliver your orders, we use external carriers, including:​

  • DHL
  • PostNord

In order to carry out the delivery, we may disclose information that is necessary for the delivery, such as name, delivery address, telephone number, email address, and shipment/order information.

The carriers process personal data in accordance with their own privacy policies.

6. Newsletters and email marketing

If you choose to subscribe to our newsletter, we will process your email address and, where applicable, your name in order to send you newsletters, offers, and other marketing from us.

You can cancel your subscription at any time by clicking on the unsubscribe link in our communications or by contacting us.

When you unsubscribe from the newsletter, we will stop using your email address for future newsletters. However, we may need to retain certain information for a limited period, for example, to document that you have unsubscribed or to comply with legal obligations.

If our newsletter system uses tracking, for example to record whether a dispatch has been opened or which links have been clicked, we inform you of this and process the data in accordance with applicable data protection and marketing regulations.

Odoo is used for the distribution of our newsletters.

7. Meta Pixel and marketing

We use Meta Pixel for marketing, advertising, and to measure the effectiveness of our ads.

Meta Pixel can be used, among other things, to understand how visitors use our website, measure conversions, and create or use audiences for advertising.

Meta Pixel and corresponding marketing techniques are used only to the extent permitted by applicable regulations and, where consent is required, only after you have given your consent.

If you do not consent to such marketing techniques, the Meta Pixel will not be activated for you.

Meta may process personal data in accordance with its own terms and may, in certain situations, process or transfer data outside the EU/EEA. Such transfers shall be carried out with the support of an allowed transfer mechanism under the GDPR.

8. Cookies and similar technologies

Our website uses cookies and similar technologies.

We use:

  • necessary cookies that are required for the website and online store to function, such as the shopping cart and technical features
  • marketing cookies and similar technologies, such as Meta Pixel, provided that you have given the necessary consent
  • any analytical cookies/statistical tools, if such are used and you have given the necessary consent.

Necessary cookies can be used without consent when they are essential for the service you have explicitly requested.

For other cookies and similar technologies, we obtain consent when required. You should be able to change or withdraw your consent at any time.

9. Customer service and contact

If you contact us via email, contact form, phone or another communication channel, we may process the personal data you provide to us, such as your name, email address, phone number, and information included in your message.

We process the information in order to respond to your query, provide support, and manage your case.

The legal basis is normally our legitimate interest in managing and responding to customer inquiries or, when the matter concerns a contract, that the processing is necessary for the performance of the contract.

10. Accounting and other legal obligations

We process certain personal data to fulfil obligations under the law, such as accounting and tax legislation.

Such information may include, for example, name, address, order details, payment information, and documentation required for accounting.

We retain the data for as long as required by applicable legislation.

11. How long do we keep your personal data?

We retain personal data only as long as it is necessary for the purpose for which the data was collected, or as long as we are required to do so by law.

Example:

  • Order and purchase information: for as long as necessary to administer the purchase and thereafter for as long as we need or are required to retain the information in accordance with, for example, accounting legislation.
  • Customer service matters: as long as it is necessary to handle the matter and follow up on it.
  • Newsletter information: until you unsubscribe, except for information that we need to retain to document your choice or fulfil legal obligations.
  • Consent to cookies: according to the retention period used in our consent tool.
  • Marketing information: according to the period that is relevant for the current purpose and applicable regulations.

12. Who has access to your personal data?

We may share personal data with companies and suppliers that need the information to help us operate the business, for example:

  • payment providers such as Klarna and Stripe​
  • transportörer
  • provider of newsletter systems
  • supplier of webshop and technical operations
  • provider of cookie and consent management
  • providers of IT, hosting, and security services
  • accounting firm and other professional advisors when necessary.

When a supplier processes personal data on our behalf, we ensure that the processing is regulated appropriately, for example through data processing agreements when required.

Some suppliers may be independently responsible for data processing for parts of their operations. This applies, for example, to certain payment and service providers.

13. Transfer of personal data outside the EU/EEA

Some of our suppliers may process personal data outside the EU/EEA.

If personal data is transferred to a country outside the EU/EEA, we ensure that the transfer is carried out in accordance with the GDPR and with a valid mechanism for international transfers, such as an adequacy decision or the EU Commission's standard contractual clauses, where applicable.

It may be relevant for certain global service providers used for marketing, payments, IT operations, or other services.

14. Your rights

You have the right, under certain conditions, according to GDPR, to:

  • request access to the personal data we process about you
  • request correction of inaccurate or incomplete personal data
  • request the deletion of your personal data
  • request limitation of processing
  • object to certain treatment
  • obtain certain personal data in a structured, commonly used, and machine-readable format (data portability)
  • revoke consent when the processing is based on consent.

You also have the right to object to the processing of personal data for direct marketing.

Which rights apply and to what extent they can be used depend on the legal basis and the circumstances surrounding the processing.

To exercise your rights, you are welcome to contact us:

Email: info@skomakerireboot.se

15. Complaints

If you believe that we are processing your personal data incorrectly, you have the right to contact us so that we have the opportunity to address the issue.

You also have the right to lodge a complaint with the relevant data protection authority. In Sweden, the supervisory authority is:

Swedish Authority for Privacy Protection (IMY)

Website: https://www.imy.se/

16. Security

We take appropriate technical and organisational security measures to protect personal data against, for example, unauthorised access, loss, alteration or unlawful use.

Only individuals and suppliers who need access to personal data for their work tasks shall have access to it.

17. Changes to this privacy policy

We may update this privacy policy as necessary, for example, if we introduce new services, change our suppliers, or if legislation changes.

The latest version is always published on our website. The date of the most recent update is indicated at the top of the page.

18. Contact

If you have any questions about how we handle your personal data, you are welcome to contact us:

Reboot Ltd

Reg. no: 559292-9623

Address: Vattugatan 3, 784 33, Borlänge

Email: info@skomakerireboot.se

Telephone: 0243 - 139 21